Popular Documentary Now On DVD
THE ALREADY-FAMOUS FILM that has been shown around the country for the past year, Burn is ready for release on DVD and Blu-ray this coming Tuesday June 18!
But you don't need to wait until Tuesday to get your order processed. Right now, you can go to the movie's official website and pre-order your own copy of the remarkable video.
The standard DVD version costs $24.99 and the Blu-ray version goes for $29.99. Now for the good news: These high-quality videos not only contain the famous 86-minute documentary that you've heard about, but this two-disc set contains the widescreen theatrical version of the film in both Dolby 5.1 Surround and stereo, plus MORE THAN FOUR HOURS of never-before-seen exclusive extras including:
• English Closed-Captioning
• Spanish, German and French subtitles
• The "Wall of Fire" — view the full opening fire from the film from one of 8 different camera angles!
• Picture-in-picture Detroit firefighter commentary
• Commentary from directors Tom Putnam & Brenna Sanchez
• A mini-documentary from the BURN premiere at the Tribeca Film Festival
• Tribeca interviews with Denis Leary and the filmmakers
• Blooper reel
• BURN at FDIC 2013
• MSA Fireslayer Award featuring "Doogie" from the film
• BURN theatrical trailer
• TOO HOT FOR BURN trailer
• PLUS more than 30 minutes of behind-the-scenes with the BURN crew!
But wait, there's more! These discs are all-region compatible, meaning they will play in DVD players and can be viewed on television sets anywhere in the world. And since we have Firegeezer readers in more than 35 countries, that makes it possible for all of us to enjoy this riveting documentary.
To pre-order yours now (don't wait….) CLICK HERE to go directly to the official Burn Store where you can also get t-shirts, limited edition movie posters, and other goodies.
Brought to you as a public service by Firegeezer with assistance from Mark Donovan.
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Ready For The Weekend, Amigo?
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Some people have fallen into the advertising trap that was set out about 40 years ago that wants us to think that May 5 is also known as Cinco de Mayo, a make-believe holiday from Mexico. It's harmless fun, but in this era of the soundbite and failed public education systems there are many who think it's for real. So this morning I will reprise the Morning Lineup from four years ago, May 5, 2009. Learn and enjoy (like we do every day at Firegeezer):
Did you ever wonder where all this Cinco de Mayo stuff came from? Out of nowhere we’re being potty-trained into thinking that today is some major Mexican holiday and all the once-a-year Irish are now encouraged to become Mexican for a day of celebration. But a cursory check into the cultural history of Mexico discloses that May 5 isn’t a holiday there. Not just that, but most of them don’t even know what you’re talking about if you were to ask.
In fact, Cinco de Mayo is a regional celebration followed in the state of Puebla where the Battle of Puebla took place on May 5, 1862. A French invasion force had entered Mexico for the purpose of collecting a large debt that the Mexican government was trying to renege on and when they were met by a greatly-outnumbered Mexican army, a battle ensued in which the Mexicans routed the superior French forces. That event is the seed of the "holiday."
Fast-forward to the 1960′s and some problem-solving committee meetings at the Coors Brewery in Colorado. Coors had two large obstacles facing them. One was a major push by American Hispanic groups to boycott their products because of some well-publicised hiring-discrimination activities. Their secondary challenge was a sizeable drop-off in beer sales every May as the nation’s colleges finished up their Spring semesters and the partying students headed back home.
So the grand idea was formed: Create a reason to celebrate something Mexican that calls for beer-drinking. Some simple research discovered this lost holiday and the big publicity machine went into action. And the rest, as they say, is modern advertising history. But by the 1980′s it still hadn’t caught on outside of the college campii where it was targeted and the Mexicans were still as puzzled as ever about "what’s the big deal?"
As sure as the sun comes up in the East, more breweries jumped on the phony holiday bandwagon and more than most, the Mexican breweries invaded America looking for their share of the "holiday" prize. That led to some of the most outrageous ethnic exploitation seen in over 40 years. Coors started it’s "Sabemos como celebrar!" (We know how to celebrate!) campaign and Mexico brewery Tecate launched its "Let’s party!" program. The one that went over the top though, was Corona’s campaign parading a "party parrot" wearing a sombrero, sunglasses and a serape while holding a bottle of Corona in each claw and squawking, "Drinko for Cinco!"
In 1997 a consortium of Hispanic cultural groups got together and started to turn the make-believe holiday into something more positive along the lines of the Pulaski Day and St. Patrick’s Day ethnic celebrations and now we are seeing more positive promotions that allow the Hispanic members of the population a chance to display and celebrate their heritage. Myself, I’ll help out by opening a bottle of Dos Equis today.
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