Sunday Morning – Coffee, Yeah!
The results are in and they are inarguably conclusive. Folger's is the most popular brand of coffee in the U. S., outselling Starbucks by a huge margin. An article in the Los Angeles Times the other day tells us:
According to Bloomberg Businessweek, Americans buy more Folgers than any other coffee brand. As the Los Angeles Times' Ricardo Lopez reported Wednesday, Folgers holds an average 15.6% share of the U.S. market. J. M. Smucker Co., the company that manufactures Folgers, reported that profits for its U.S. coffee retail segment was up 16% to $19.6 million.
If you compare those numbers to the amount of Starbucks being sold, at a 3.3% share of the market, people purchase Folgers five times as much as they do Starbucks beans.
And they're saving money. How much?
We decided to do the math. This may be a bit rough, but 6 ounces of Starbucks coffee is 87 cents, and the same amount of Folgers is 7 cents. Using those numbers, 31 cups of Starbucks coffee would be $26.97 and 31 cups of Folgers, $2.17. The difference is just shy of $25.
One six ounce cup is a mere half of a firehouse mug, so that means you are probably saving $10 – $15 dollars a day at work just by forgoing the burnt-bean flavor of the coffee house. Good for you!
Brief lineup today because much outside work has to get done while this great weather is here. It has been unseasonably mild for August, but nobody's complaining.
I'll get some more of that great economical ground bean strained through the Bunn-O-Matic and see you back in the day room while we wait for the big, Sunday breakfast to be served up.
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