
The Rich get richer and the Poor keep blogging
As hinted in Monday’s posting, Firegeezer and STATter911 are hoping to get the same type of AOL buyout that the Huffington Post received. Using “eyeballs” as a metric, we could live the life of ease.
Getting nervous that it may not happen. Not because I dumped the AOL headquarters building in the middle of the night 15 years ago (HERE).
“No News” Aggregation Syndrome
Pulitzer Prize winning political animator Mark Fiore struck a little too close to home with his February 9th post on “Aggregation” (HERE). You get 375 items generated from one partial tidbit of news.
Working for Free

Lauren Kirchner wrote “AOL Settled with Unpaid ‘Volunteers’ for $15 Million: Why the HuffPost bloggers won’t be so lucky, and why that matters” for the Columbia Journalism Review on February 10th.
Kirchner analyzed the effort of 2,000 AOL Community Leaders in a 1999 Hallissey, et al v. America Online, Inc class action lawsuit and compared their situation with the 15,000 unpaid Huffington Post bloggers:
Another professor who teaches employment law, Michael Selmi of George Washington University Law School, responded by e-mail to a question about whether The Huffington Post would under any circumstances be required to pay its writers: “That will depend on the duties of each writer, whether they are assigned jobs by Huffington as opposed to freelancers who submit stories, and whether there is a continuing relationship.”
The thousands of unpaid bloggers in question, of course, have signed no agreement with the site, and are under no obligation to submit their stories with any regularity. They do not receive assignments. If they have an idea for a post but then decide not to write it, they are not penalized by the site’s editors in any way. This lack of regimentation in that editor/writer relationship would weaken the bloggers’ (hypothetical) case against The Huffington Post.
That lack of regimentation, in fact, is exactly what many bloggers love about The Huffington Post: it’s a forum for them to express themselves freely, where they can potentially be read by millions, and use that platform to attract attention to their personal blogs or book projects or whatever else they’re working on.
Founding editor Roy Sekoff, interviewed by Bloomberg Businessweek for an article about the fact that The Huffington Post’s model is unlikely to change anytime soon, calls it “a symbiotic relationship.” Contributors are willing to write for free in the short term because of the community they feel they are a part of, and the many other long-term benefits they feel they can get for their efforts.
You Could be a Paid Hack
Chris Morran, writing for The Consumerist, posted this article yesterday:
Looking around the internet, there is often a thin line between editorial content and advertising. It’s not surprising to go to an entertainment blog on a Friday to not only see that the page has been skinned with an ad for a new movie but also a gallery of that movie’s star or a fluff interview with someone in the film. But some mommy bloggers say they’re not willing to cross that line by accepting a $10 gift card in exchange for writing a positive story about Toyota.
Mommy Bloggers Offered $10 To Write Nice Stories About Toyota
Toyota denies any knowledge of the Mommy Networks effort. You can read the original article at Dear Chrissy (HERE)
This blog item demonstrates Mark Fiore’s example of news aggregation, by commenting on a news aggregation article.
We need to work on a different bu$iness model
If you have an idea, tell me about it at the Thursday night MeetUp at EMS Today in Baltimore.
GWU co-sponsored the 2010 meet-up and it was great meeting so many readers. Same place as last year, the Uno Chicago Grill in Harborplace on the Platt Street side.
I will be there this year as a guest and want to meet you. This is the time for your to step away from the keyboard and say hello.
Think there may be a different response if this happens again:
Blonde, Barefoot and Knocking on my hotel door
Mike “FossilMedic” Ward
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