THE POPULAR VIDEO-POSTING SERVICE YouTube announced that they are expanding the video upload limit by 50% from 10 minutes to 15 minutes.
The 10-minute limit has been in place since the service began, but now technology has improved to permit this expansion with the hint that it may later be raised again. The real reason for the shorter limit was to protect copyright holders from having their full-length movies and tv shows from being illegally copied and uploaded onto the YouTube servers. Now all major movie studios and music labels are using Content ID to detect copyrighted material, and the technology has improved enough to permit the longer personal downloads.
YouTube project manager Joshua Siegel writes:
You may wonder “why now?” — the upload limit for non-partners has been 10 minutes for years. Well, we’ve spent significant resources on creating and improving our state-of-the-art Content ID system and many other powerful tools for copyright owners. Now, all of the major U.S. movie studios, music labels and over 1,000 other global partners use Content ID to manage their content on YouTube. Because of the success of these ongoing technological efforts, we are able to increase the upload limit today (July 29). We will continue our strong commitment to provide advanced technology and tools to protect the rights of small and large copyright owners worldwide. We’ll also do everything we can to release incremental improvements like this one that benefit our video creators.
Hmm…. “release incremental improvements…” Looks like there’s more to come.
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