WHEN SVEN BEHLING AND HIS NEPHEW were riding along a German road in his car last month, the Ford Galaxy suddenly burst into flames. That event gave cause to bring the car to a sudden stop and a decision had to be made on what to save from the car in the few moments they had available.
Did they choose to save Sven’s digital camera?
Did they choose to save the expensive GPS receiver?
Instead they devoted their precious seconds to unloading…..
15 cases of Bitburger Beer.
By sticking to their true sense of values, they were well rewarded as it turned out. Somebody else had a camera handy and took a photo of a firefighter preparing to attack the car fire from the front and showing the cases of beer stacked neatly right behind it. Sven sent the picture to Bild newspaper and won a prize of 500 Euros for the most unusual photo of the week.
When the chairman of Bitburger Brewery saw the photo, they knew a good customer when they saw one and have set Sven and his nephew Michael up with an all-expense-paid trip to the World Cup Finals in Johannesburg in July. The vacation trip includes air fare, hotel, all meals, the Final game and the big Finals Party.
The moral of the story is: Stick with your principles and Save Your Beer.
Der Bild has the STORY.