DARK LORD STOUT is A BEER SO EXCLUSIVE THAT IT’S ONLY SOLD on one day a year. And this year, Dark Lord Day arrives on April 24. That’s the day when up to 10,000 beer afficianados and metal-head rock fans converge in a Munster, Indiana, industrial park where the Three Floyds Brewing Co. makes some of the best beer in the world. It’s so good that Ratebeer.com, a renowned beer reviewing website, declared that Three Floyds is the best brewery in the world for 2010.
While you may have never heard of this micro-brewery, their reputation has been growing since 2004 when they first offered Dark Lord, a Russian-style imperial stout that carries a 15% alcohol weight and 700 calories per bottle. Mark Konkol of the Chicago Sun-Times tells us more:
If you want a taste of Three Floyds Brewing Co.’s finest flavor — a thick, potent molasses-sweet stout — your odds are never good. A bottle of Dark Lord — a Russian-style imperial stout — is available just once a year, on “Dark Lord Day,” April 24.
You have to show up at the brewery to get it. And before you’re allowed to pony up 15 bucks per 22-ounce bottle, you have to score a “Golden Ticket” online that guarantees your chance to buy it. This year’s batch of Golden Tickets sold out in less than an hour after Three Floyds announced their release on Twitter. In fact, so many people swarmed the Web site that offered the tickets that the servers crashed, creating a blog-post backlash from out-of-luck beer aficionados.
Sometimes, though, if you’re lucky, you can find drinkers willing to share a taste, sell a bottle or even hawk an extra Golden Ticket on Dark Lord Day, a free, daylong festival that drew nearly 7,000 people to Three Floyds’ industrial park last year.
But you’d better get there early and be patient. By the time the brewery doors open at 10 a.m., usually you’ll find thousands of people already packing the parking lot, where they can sample craft beers from across the country while rock bands play.
A group known as the Happy Hour Guys got a couple of Golden Tickets to last year’s event and made this professional-quality video showing what this event is all about: