From The Frontstretch Newsletter: March 5th, 2010
In Case You Missed It
by Tom BowlesNew Jimmie Johnson Video Big Hit For Kobalt
A new Kobalt video from Jimmie Johnson made the rounds Thursday that had NASCAR fans up in arms. Fearing the footage was real, the one minute, 37-second clip shows Chad Knaus and Jimmie Johnson on a commercial set only to have his race car unhinge itself and crash right on top of a Kobalt toolbox.
A frantic Jimmie and Chad run outside the camera shot feigning surprise; seconds later, they reemerge in awe that the Kobalt toolbox didn’t break with the weight of the car on top of it.
Turns out Jimmie and Chad knew what was happening all along, doing an “A”-level acting job as part of a promotion to show the toughness of Kobalt’s tools. No word on when the footage will be edited into a 30 or 60-second commercial.
Mike “FossilMedic” Ward
Also on FireGeezer…
- A silly commercial or slap at paramedics? – October 10, 2010
- A Tale of Two Volkswagons – July 30, 2011
- FDNY Winter 2009: Engine 40 / Tower Ladder 35 – January 18, 2011
- Hello, Rent-a-Rocket? – September 7, 2010
