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Morning Lineup – December 12

8 comments

There is an ongoing flurry of backpedaling in Baltimore this weekend as the Mayor’s office is trying to dish out some damage control following a fire death nearby a “browned-out” fire station.  Dave Statter has been staying on top of this story since it occurred on Wednesday and has a good summary along with Baltimore’s persistence in practicing “firehouse roulette” POSTED HERE.  To his credit, Baltimore Fire Chief Jim Clack has consistently told the citizens that this policy, promulgated by the Mayor’s office, will affect response times throughout the city.

While there are many fire chiefs that are willing to let the public know what kind of risk their elected leaders are imposing on them, there are many more who are unable to tell these truths without being summarily fired by the politicians who don’t want their citizens to know that they are being placed in  less-safe coverage.  Usually this is done in order to preserve a pet program of the mayor’s or a popular department that generates more votes for the incumbency of the city council.  This is why I don’t understand why the firefighters themselves don’t get more vocal and visible in order to let the clueless citizenry know what’s going on.  In the case of the paid departments, there is always a union local that can put the voice of the rank-and-file out there.  And in the volunteer departments there is always a friendly news outlet or community group that are willing to spread the word.  But first you have to have “the word” ready to share.  We’ve talked about this before, haven’t we?

The other day, the inner-prankster in me started thinking up some counter-attack strategy that I would use if I was in charge of getting the message out for a department that was practicing the rotating closures or shut-downs.  First, I’d take the video camera out and do some pre-shoots of the scenes that I’ll be using, and then I’d get the brownout schedule and be all set to show these to the affected neighborhoods:

  • Open with a view of the firehouse that is closed that day with a voice-over identifying which station it is and its location while announcing that it is closed that day.  Then a shot of the “hours of operation” posted on the door of the neighborhood library.  Then the advice:  Your firehouse is closed today, but the good news is that the library is still open.  If you have a fire or medical emergency today, call your library and ask them to send somebody over with a box of books to throw at it.
  • Scene opens with view of shuttered firehouse.  If you have a fire in your house today, nobody from your nearby firehouse will be coming to help you.  That’s because there is nobody here to drive the fire engine or put out your fire.  Then show the pre-recorded scene of the parks employee operating a riding lawnmower (preferrably one of those easily found views of three other city workers standing around watching him work) while the voice-over continues:  But the good news is, the lawnmower still has a driver.  If you have a fire, give them a call and maybe they’ll come by and cut your grass while your house burns.  

Sure, all that seems extreme and a big silly.  But the point is, we need to get the taxpayers attention and point out to them what the priorities in their local government are.  If they’re happy with putting lawnmower drivers ahead of firetruck drivers on the list of priorities, so be it.  But at least make them think about it and decide  for themselves.  They’re the ones who choose their office-holders.

Ok, it’s Saturday, so we’re allowed to have some fun today.  First though, let’s get this equipment checked out.  I’ll get the coffee started.  We’ll meet back in the day room and come up with some more strategy.

  • http://www.backstepfirefighter.com Bill Carey

    Billboards, http://backstepfirefighter.com/2009/08/09/highl…, or use the technology of car, truck, van wrapping and apply it to your firehouse doors, so when they're closed, people passing by can see the 'advertisement' as it were. Imagine going by your local firehouse and seeing an image on the bay doors, 'Sorry, We're Closed…Well, Not Really, We Need Your Support.”The cost is cheap, and only needs suitable image and text worked up. Biggest hurdle would be if the owner (city, county) would make you take it off.

    Signboards on the trucks and images on compartment rollup doors would work well too. Imagine seeing that while the companies are at a job – which is the only time the public will think of you us.

  • topv7051

    It amazes me that it's okay in some places to run a fire truck with one FF while the garbage truck and the street sign crews have 2-3 guys.

  • http://thehappymedic.com the Happy Medic

    IAFF Local 798, when battling brownouts 4 years ago in SF, made up sandwich board signs in bright yellow to place in front of companies that had been closed for the day. They caught the eye of passers by and had the phone numbers for the Fire Chief and the local City Supervisor.

  • http://twitter.com/firehat firehat

    Facebook groups, Twitter feeds, and YouTube channels are also great tools. The local can get its message out in so many engaging and interactive media that the city won't be able to keep up because of their own need to vet statements. A group like a local can outpace any bureaucracy that engages in strong message control (which is typical).

  • mark

    Put the signs out and notify the news media, but I would strongly suggest not throwing your fellow city workers under the bus. If used right they make an excellent ally in fighting the fools at city hall and a negative voice if misused.

  • mark

    Put the signs out and notify the news media, but I would strongly suggest not throwing your fellow city workers under the bus. If used right they make an excellent ally in fighting the fools at city hall and a negative voice if misused.

  • mark

    Put the signs out and notify the news media, but I would strongly suggest not throwing your fellow city workers under the bus. If used right they make an excellent ally in fighting the fools at city hall and a negative voice if misused.

  • mark

    Put the signs out and notify the news media, but I would strongly suggest not throwing your fellow city workers under the bus. If used right they make an excellent ally in fighting the fools at city hall and a negative voice if misused.