I don’t know why, but for some reason I got to wondering about this newer DVD technology that is called Blu-ray. (And I note that the “r” is lower-case in the trademark.) When the Battle of the Formats was raging a couple of years ago, everybody more or less just sat back and watched, instead of jumping in and voting with their pocketbooks on which DVD format would end up dominating the entertainment disc market. They had wised up and weren’t going to get stuck with a new generation of “Sony Beta” video clunkers.

So now here we are, a couple of years later and it looks to me like the Blu-ray still hasn’t taken off yet. And I’m wondering why. Well, I know why I haven’t embraced it yet, but what about the televiewing public at large? In my case, for one thing, it requires purchasing a new DVD player. Initially they were commanding around $600 for the machines while everybody was still buying the older format (what’s that called, by the way? “Old Format”?) So even though the price of the players has come down considerably, there is still no incentive to buy one.
Another impediment (for me, anyway) is the unecessarily higher price being charged for the Blu-ray version of the movies. Plus, most of the DVD’s that I buy are older tv programs and some newer quality tv series. Most of those aren’t even being offered in Blu-ray. Probably because they weren’t filmed in high-def. in the first place. I can get along very well, thank you, watching my DVD’s in ordinary digital transmission rather than HD anyway.
Apparently, the public at large is getting along just as well. Blu-ray is out there, available and fairly wide-spread, and still premium priced. But is the format ever going to take off and become the standard? All the ordinary players now, including my 3-yr.-old machine, had what’s called an “upconvert” feature that converts older, analog DVD’s into a digital output for today’s television receivers. I suspect that is still another impediment to the public conversion. When it comes to selling to the masses, price talks loudest. Perhaps I should start paying attention to how Walmart will be peddling Blu-rays this Christmas season. They are definitely the pace setters for mass marketing now.
Something else that is important to me is the ability of the new players to play the old analog DVD’s as well. I’m pretty sure that they do, otherwise hardly anybody would buy one. But then, not many people are buying them now, relatively speaking. So what gives?
I did look up some basic facts about Blu-ray that I found interesting. For one thing, that technology allows the placing of much more digital information on the disc than the older style. In fact, it has five times the storage capacity of the traditional disc, 25 GB on a single-layer disc and 50 GB on a double-layer. That’s impressive if you’re concerned with information storage, such as a research library would be. Something else I learned is that it got its name from using a blue-violet laser to read the disc instead of a red laser that the older machines used. The advantage of that is it has a shorter wavelength than a red laser, which makes it possible to focus the laser spot with even greater precision. This allows data to be packed more tightly and stored in less space, so it’s possible to fit more data on the disc even though it’s the same size as a CD/DVD. Pioneer Electronics has developed a 20-layer protocol that holds 500 GB of data.
So why aren’t people buying the things?
We’d better start accumulating our daily data and get this equipment checked out now. I need some more coffee.
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