This morning I’ll add another item to our list of ways to take advantage of the economic dip that we’re in. Again, our purpose in these occasional tips is to utilize the opportunities that are presented when financial stresses create a change in operations for other people or businesses.
A pretty much nationwide situation right now is empty stores. There is a lot of retail space available and some good deals are waiting to be made. Why would you be thinking about renting store space? Stick with me, here.
To begin with, I’m going to disregard the blocks of vacant commercial spaces in the older, downtown sections of many cities, both small and large. Those places are vacant because nobody goes to that part of town to shop for anything. But that’s normally a result of poor political decisions that have been made by the local government over an extended period of time and there’s not a darn thing you can do, as an individual, to change that.
But go to your currently viable shopping districts and look at what’s happening there. With people spending less on discretionary purchases, a lot of smaller businesses and even some national chain stores are shutting down because their cash outflow has been greater than their cash inflow. And for a shopping plaza there is nothing worse than having several vacant stores scattered around the center. This is especially destructive in an enclosed shopping mall. Once customers stroll through the mall and see a large percentage of the shops are dark, then they move on to someplace else to do their shopping and don’t come back.
So in order to keep the place looking alive and interesting, an aggressive shopping center operator will do almost anything to get somebody into a space. Enter the store-rental scheme that is sometimes known as short-term leasing, or “pop-up” stores. These are rental trials for one to six months for people who are starting a small business, or wanting to enter an existing business into a high-traffic retail zone. An ideal opportunity for the firefighter/medic who has a 2nd job going that he or his spouse are wishing to get more exposure.
These pop-up stores are nothing new, but they’ve not been very well publicized outside of the leasing business. You’ve seen the seasonal shops that suddenly fill an empty store site, such as the Hallowe’en store quickly followed by the Thanksgiving Supplies store. That’s what’s going on there and previously you had to be “in the know” to get one of those places. But now, with so many storefronts coming available, mall operators are willing to make almost any kind of a deal just to get the lights on and some activity in the shop.
Not only is this a good way for the small-time entrepreneur to test the market and see if they can make it by being exposed to better foot traffic, but it is also an opportunity for a fire or ambulance company to do some recruiting, for example. Everybody’s looking for a good way to reach potential recruits and this one’s worth a shot. How about parking a reserve ambulance in the store where passersby can see it through the window? Then have a display along with periodic demonstrations of some basic self-help procedures that people can do in emergencies. And once they’re in there, pitch the recruiting. Much like the annual open-house activities, except that it’s in a different location. Let your imagination go here, you can probably think of some other ways to promote your department in that scenario.
And I’d be willing to bet that in the case of a volunteer fire or ambulance squad, the mall operator would be willing to let you use the shop for a month or two for free, or maybe charge a token fee for the utility usage. Remember, their primary focus right now is keeping the lights on and the shoppers coming in. Whether it’s recruiting or testing the market for your cottage business, here’s an opportunity worth thinking about.
But now, we’re thinking about getting this equipment checked out. I’ll get the coffee started and then see you in the day room.
What Have We Learned In A Year Online?
4 commentsMike Legeros asked that question on Thursday at the FireGeezer/STATter911 booth. We returned to that question frequently during the show.
AWARENESS
Last year, most of the people that stopped at the booth thought we were helping ancient firefighters. This year a lot readers stopped by to say hi. From New York/New Jersey to the Carolinas.
Sympathy for the investigation unit who lost their futon to the dog, thanks for checking in every day!
We met folks from Sussex County, Delaware, southwest Virginia (Palmyra) and Georgia who promised to visit the site.
We should have made the Firegeezer card a sticker, dozens would have been placed on vehicles owned by “senior” firefighters.
ROCK STAR!
Bill “Firegeezer” Schumm was asked for his autograph!
Dave Statter had a constant stream of fans and critics. On Friday and Saturday the buzz was about the proposed closing of two PGFD fire stations (HERE). Dave was struggling to get the article posted between a constant stream of visitors.
It was neat to watch Dave Statter do Saturday follow-ups on two earlier stories: the Moore sons who did CPR on their dad at the Catlett fire station and Doug Townsend who rescued his brother from a house fire in Montross (HERE)
THEY READ THE ARTICLES
I had a good, but uncomfortable, conversation with Harold Cohen, PhD, the principal investigator for the cancer presumption report prepared for the National League of Cities (original article HERE, follow-up HERE).
A member of the Dunkirk VFD stopped by, looking for Dave. Both blogs carried articles about an exposure incident. HERE, HERE and HERE.
Shortly after the “How Aggressive Suppression” item was posted, I had a series of e-mail conversations with Fire Engineering editor Bobby Halton. It was great that Ray McCormack stopped by the booth on Saturday and acknowledged what we wrote. A version of the conversation will show up in the Fire Officer textbook this fall. Original item HERE.
GOTTA EMULATE THE IRONMAN
Cal Ripken Jr. played 2,632 consecutive Major League Baseball games with the Orioles. One of the reasons Firegeezer is thriving is because Bill posts five to eight items every day. There were a couple of days when it got under five, but something new was posted every day.
Without readers, this effort would be without joy. Thanks for visiting and, if you are in Baltimore for the 2010 Firehouse Expo, stop by and say hello!
Mike “FossilMedic” Ward