The 1st one made a decison on what we could afford based on our vehicle and appearnce (my wife’s Exploer was muddy/dirty due a water main break, she called me to go with her on her lunch break to the dealership while I was mowing the lawn, so I had “yard work” clothing on.

The second was an “internet offer, the best deal you’ll ever get”….

I went to a third Jeep dealership on the way to dealership #2 and with the factory to dealer incentive, actually paid under invoice price.

I drove up in the new vehicle to dealership #1 and saw the salesdman and told him that he missed out, dealership #2 called me and told me I used them as leverage… I told them that they “convieniently” forget to mention the factory to dealer incentive and that blew the sale for them…

The 1st one made a decison on what we could afford based on our vehicle and appearnce (my wife’s Exploer was muddy/dirty due a water main break, she called me to go with her on her lunch break to the dealership while I was mowing the lawn, so I had “yard work” clothing on.

The second was an “internet offer, the best deal you’ll ever get”….

I went to a third Jeep dealership on the way to dealership #2 and with the factory to dealer incentive, actually paid under invoice price.

I drove up in the new vehicle to dealership #1 and saw the salesdman and told him that he missed out, dealership #2 called me and told me I used them as leverage… I told them that they “convieniently” forget to mention the factory to dealer incentive and that blew the sale for them…

I looked at five different vehicles, two SUVs and three sedans.

Ended up buying a two-door version of one of the sedans. Same brand/model I bought in 1978 … much nicer with 6-speed stick and great electronics.

It appears that the internet sales are the loss leaders of auto dealerships, selling at a paper-thin profit. Finance, services and options provide the bulk of the profits.

Mike

I looked at five different vehicles, two SUVs and three sedans.

Ended up buying a two-door version of one of the sedans. Same brand/model I bought in 1978 … much nicer with 6-speed stick and great electronics.

It appears that the internet sales are the loss leaders of auto dealerships, selling at a paper-thin profit. Finance, services and options provide the bulk of the profits.

Mike

As sales are so dismally slow, they are under tremendous pressure to move units. Sadly, these dealers have not adapted their sales strategies to nurture and develop buyers. They are still hard selling.

Of course, if I really knew what I was talking about, I would be the Executive Vice President in charge of sales for Ford.

As it is, I am just another Schmoe, riding a BRT.

Enjoy your new ride.

As sales are so dismally slow, they are under tremendous pressure to move units. Sadly, these dealers have not adapted their sales strategies to nurture and develop buyers. They are still hard selling.

Of course, if I really knew what I was talking about, I would be the Executive Vice President in charge of sales for Ford.

As it is, I am just another Schmoe, riding a BRT.

Enjoy your new ride.