WHEN IT COMES TO HOT-AIR BALLOONS, those folks “down under” have no trouble defining their priorities.
The Wednesday morning commuters in Melbourne, Australia, were greeted with flying spectacular when a piloted balloon shaped like a beer glass filled with the barley bree’ came soaring over the city.
[photopress:carlton_draught_a.jpg,full,centered]
The 100-ft.-high balloon owned by the Carlton Brewery was on its maiden voyage, a 90-minute flight ending at Essenden Airport at 8:30 am. The balloon is large enough to hold 9½ million glasses of beer. We’ll just have to take their word for that.
In another month it will begin a grand tour around the country.
The Age carried the STORY.
Carlton already has it featured in a couple of TV commercials:
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