WHEN IT COMES TO HOT-AIR BALLOONS, those folks “down under” have no trouble defining their priorities.

The Wednesday morning commuters in Melbourne, Australia, were greeted with flying spectacular when a piloted balloon shaped like a beer glass filled with the barley bree’ came soaring over the city.

The 100-ft.-high balloon owned by the Carlton Brewery was on its maiden voyage, a 90-minute flight ending at Essenden Airport at 8:30 am.  The balloon is large enough to hold 9½ million glasses of beer.  We’ll just have to take their word for that.

In another month it will begin a grand tour around the country.

The Age carried the STORY.

Carlton already has it featured in a couple of TV commercials:

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