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Clark County Campaign For EMS Advances

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ON JUNE 26 WE WERE TALKING (HERE) ABOUT A public relations campaign that the firefighters in Clark County, Washington were waging.

The citizens in a major portion of the county will be losing all emergency ambulance service on Sept. 1 unless they restore a fire levy that expired two years ago.  A special initiative will be voted on this month to reinstate the tax.  Currently the city of Camas Fire Dept. has been covering the area as a matter of compassion, but they have said that they cannot afford to continue it unless the citizens provide the funds to keep the EMS coverage.

Yesterday KPTV in Portland, Oregon ran a special report on the initiative.  After you read our first report HERE and then view the firefighters’ dedicated website promoting the iniative HERE you will see a fine example of public education carried out by the firefighters’ organizations.  It’s a textbook case for you to learn from.

View the KPTV video report:

Posted by on August 3, 2008 • Filed under: public relations
  • Frank

    Thanks for the link, FG.

    I am the webmaster of EMSyes.org, and I have a little additional lesson for all.

    Promote your message EVERYWHERE. Word of mouth accomplishes amazing things.

    Besides our committee’s efforts on the web site, printing flyers and sending home mailings with the web address, going door-to-door, etc, I also created posts on our local craigslist.org site, with a short explanation and link back to EMSyes.org.

    I’ve logged only about 15 hits from craigslist, but as it turned out one of them was from an intern at Fox Channel 12, who forwarded the post to his boss on the newsdesk, and that eventually turned into the TV report linked from this article.

    Promote EVERYWHERE. You never know who you’ll reach and what they can do for you.

  • Frank

    Thanks for the link, FG.

    I am the webmaster of EMSyes.org, and I have a little additional lesson for all.

    Promote your message EVERYWHERE. Word of mouth accomplishes amazing things.

    Besides our committee’s efforts on the web site, printing flyers and sending home mailings with the web address, going door-to-door, etc, I also created posts on our local craigslist.org site, with a short explanation and link back to EMSyes.org.

    I’ve logged only about 15 hits from craigslist, but as it turned out one of them was from an intern at Fox Channel 12, who forwarded the post to his boss on the newsdesk, and that eventually turned into the TV report linked from this article.

    Promote EVERYWHERE. You never know who you’ll reach and what they can do for you.