technology firegeezer on 12 May 2008 12:37 pm
Microsoft To Start Up Their Own Search Engine
MICROSOFT CHAIRMAN BILL GATES SAID FRIDAY that the company will focus on developing and growing its own advertising and internet search business.
Unless you’ve been lounging on the beach for the last two weeks, you probably have heard about MS’s attempt to buy Yahoo! recently. When the Yahoo! management rebuffed the offer (for what some observers believe was an attempt to up the ante), Microsoft withdrew the bid and publicly stated that they would no longer pursue the company. Yahoo!’s stock price immediately dived another 8%, putting them in a more precarious financial position than they were already.
Top Tech News reports:
Analysts have been left wondering how the world’s largest software maker will increase its share of that multibillion dollar market without a major tie-up.
“We have always felt we could do very well on our own and now that’s the path we are focused on,” Gates said in an interview with The Associated Press in Jakarta on Friday.
“The standard strategy for us is to just hire great engineers and surprise people at how well we can compete, even with a company that’s got a strong lead,” he said.
Microsoft recently bought aQuantive, an international search engine whose U. S. search market share is just 10%. Google collects 58% of the U. S. searches while Yahoo! gathers 22%.
It appears that Microsoft is planning on capturing market share by pirating from Yahoo!
Read the full article from Top Tech News HERE.
