AN ARTICLE IN TODAY’S BOSTON GLOBE tell us that radio advertisers, frustrated by station-hopping listeners, are trying something new: the two-second commercial.

More than 1,200 US radio stations run by Clear Channel Communications Inc., including four in Boston, have been selling super-short ads the company calls “blinks” and “adlets” that are tucked between music or disc jockey’s chatter. Blinks, in about two seconds, may spit out three or four words like “Sweet tea at McDonald’s.” Adlets, about five seconds, offer a bit more: “This Saturday at Rain, it’s a glamorous VIP afterparty hosted by Fergie. Visit rainnightlife.com.”

This is perfect for blogs and podcasts.  A quick 2-second soundbite, generally unobtrusive and not irritating (except for the jerk who loads 50 of them on a page.  That’s what Volume Control is for).  After all, blog surfers are usually in, scan, and out in a half-minute or less.  This will be interesting to follow.

The full story in the Globe is HERE.
Tell us what you think…….is this a good move, bad move or “who cares?”

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